Copyright ©2000 Mohsen Banan
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This article is one of a series of articles describing various aspects of the Mobile Messaging industry and the Lightweight &
Efficient Application Protocols (LEAP) protocols. For the complete collection of articles see The LEAP Manifesto [1], available
at
http://www.LeapForum.org/LEAP/Manifesto/roadMap/index.html. The LEAP Manifesto is also available at the Free
Protocols Foundation website at
http://www.FreeProtocols.org/LEAP/Manifesto/roadMap/index.html.
The origins of the LEAP protocols go back to 1994, when they originated as part of the research and development initiatives of McCaw Cellulars wireless data group (now AT&T Wireless Services). The development work that would eventually lead to LEAP was initially undertaken in the context of the CDPD network; its scope was later expanded to include the Narrowband PCS network also.
By 1996 McCaw Cellular was fully committed to paging, had recently purchased two nationwide narrowband wireless PCS licenses, and wished to develop an efficient wireless messaging system. Neda Communications, Inc., an independent consulting company working under contract to McCaw Cellular, played a key role in the development of the required system. Neda Communications had also been involved from the outset in the development of the CDPD specification.
In 1997 however, soon after the purchase of McCaw Cellular by AT&T Wireless, the latter company abandoned the wireless messaging project entirely. Prior to this event, Neda Communications had secured from AT&T the necessary rights to continue independent development of the protocols. Therefore, recognizing the eventual future need for these protocols, Neda then undertook to continue development of them independently of AT&T. They were eventually completed by Neda, published as RFCs, and now form the basis of the LEAP protocols.
A time-line history of the significant events relating to LEAP is provided below. Note that the name LEAP is relatively new; this acronym was coined in early 2000. Prior to 1997, the research and development work which would eventually lead to the creation of LEAP was referred to by the general name of Limited Size Messaging (LSM).
Much of the LSM work was sponsored in various ways by McCaw Cellular, then later by AT&T Wireless Services (AWS). Two divisions of AWS are referred to in the time-line below. First, the Wireless Data Division (WDD) of AWS led much of the LSM-related development work. WDD was the division of AWS which had major responsibility for the CDPD (Cellular Digital Packet Data) network.
Later, the Messaging Division of AWS also made use of the LSM technology in the context of their Narrowband PCS (NPCS) network. In the context of Narrowband PCS, LSM was referred to by the general name of pACT (personal Air Communications Technology).
This brings us up to the present. Our plans for the future of LEAP are described in a separate article in this Manifesto, entitled The Future of LEAP.
We live in the age of the acronym. Our language is now littered with more acronyms than at any other time in history, with more being added every day. We are inundated, swamped, awash with acronyms. We even have an acronym (TLA) for referring to acronyms.
The right acronym can make all the difference between the success and the failure of a product or idea, and for this reason considerable effort sometimes goes into creating just the right acronym.
In some cases the result is an acronym which is in good harmony with what it represents: PAWS (Progressive Animal Welfare Society); MADD (Mothers Against Drunk Driving). In other cases the acronym has good force and immediacy, but is not especially relevant to what it represents: NOW (National Organization of Women). On the other hand, the striving for a catchy acronym can lead to a labored and contrived construction: DARE (Drug Abuse Resistance Education).
In some cases no thought at all is given to the aesthetics of the acronym, resulting in one which is both pointless and clumsy: AFTRA (American Federation of Television and Radio Artists); or even worse, one which carries an actively negative connotation: SAG (Screen Actors Guild).
As can be imagined, the search for the right acronym for our protocols has given rise to a protracted and sometimes emotional debate. Prior to 1997, while the protocols were undergoing development at AT&T Wireless Services, they were referred to as LSM, standing for Limited Size Messaging. When Neda began independent development of the protocols in 1997, the early, working name for the protocols was EAPS, standing for the Efficient Application Protocol Suite. This of course, is a purely engineering construction, describing the basic nature and purpose of the protocols perfectly. However, the word EAPS makes those of us with more aesthetic sensibilities physically ill.
The working name EAPS was eventually displaced by the name WHIP, standing for the Wireless High-Performance Internet Protocols. WHIP has a good strong personality, and is therefore more likely to remain in the mind of the hearer. An important component of our Manifesto strategy is capturing mindshare. In todays deafeningly noisy Internet environment, any assistance is welcome.
The price to be paid for this, of course, is that WHIP is contrived and inaccurate. First, the use of the word Wireless is inappropriate. There is nothing about the protocols which restricts them to wireless applications. Certainly, they have been designed with the needs of wireless applications in mind, but their major defining characteristic is their efficiency, which makes them appropriate for use in many applications, wireless and otherwise. Also, the hyphenated phrase High-Performance has been deliberately chosen to provide the coveted H. A more accurate word would be Efficient, but there is nothing remotely memorable about WEIP.
For these reasons, the name WHIP caused considerable distress among the engineering segment of the development team. Nevertheless, despite its contrived nature, WHIP persisted as a very strong candidate. This is because WHIP provides a compelling and very hard-to-resist payoff: it allows us to say, with spectacular alliterative effect:
WHIP will whip WAP!
However, first and foremost we are engineers, not marketeers, and in the end the inherent inaccuracy of WHIP proved to be intolerable, and regretfully, we abandoned it.
Our final choice is LEAP, standing for the Lightweight and Efficient Application Protocols.1 This leaves both the engineers and the linguists equally dissatisfied. It has some personality, though not as much as WHIP. And it is reasonably accurate, though not as accurate as EAPS. But it is a choice we can all live with.
WHIP is dead. Long live LEAP!
[1] Mohsen Banan. Lightweight & Efficient Application Protocol (LEAP) Manifesto. Technical Report 108-101-01, LEAP Forum, Bellevue, WA, January 2000. Online document is available at http://www.leapforum.org/LEAP/Manifesto/completeManifesto.